How to Improve Your STR to Attract More Clients

How to improve your STR to attract more clients is all about creating a standout experience that combines comfort, style, and reliability. Here’s a breakdown of ways to elevate your STR and boost bookings:

🛋️ Upgrade the Guest Experience

1. Professional Photos

   • First impressions count. High-quality, well-lit photos (preferably taken professionally) showcase your property’s best angles and set you apart in listings. I know a pretty good photographer I can recommend! ; )

     
     

2. Thoughtful Interior Design

   • Use a clean, modern aesthetic. Add unique, cozy touches like throws, plants, or local artwork. Create an “Instagrammable” vibe.

   
   

3. Essential Amenities & Extras

   • Go beyond basics. Offer:

     • Fast Wi-Fi

     • Coffee/tea station

     • Streaming services (Netflix, etc.)

     • Toiletries, hair dryer, iron

     • Charging stations/USB plugs

     
     

4. Self Check-in

   • Use a smart lock or lockbox to allow seamless, flexible arrivals.

   
   

💬 Polish Your Online Presence

1. Compelling Listing Copy

   • Highlight your property’s unique features and location benefits (e.g. “Steps from downtown!” or “Perfect for remote work!”).

   
   

2. Clear House Rules & Expectations

   • Keep communication open and professional to build trust before and during the stay.

   
   

3. Responsive Communication

   • Fast replies = happy guests (and better ratings in most booking platforms).

   
   

⭐ Gather & Leverage Social Proof

1. Collect 5-Star Reviews

   • Go above and beyond to get those glowing reviews early on. Personalized notes or a welcome gift can help.

     
     

2. Ask for Feedback

   • Use feedback to improve and demonstrate responsiveness to guest needs.

   
   

📍 Optimize for Search and Location

1. Use the Right Keywords

   • Think like your target audience. Include “pet-friendly,” “work-from-home setup,” “beach access,” etc., if applicable.

     
     

2. Local Experiences

   • Promote nearby attractions, eateries, or experiences. Even offer a guidebook or curated map. I offer a Neighborhood Photos Add-on so that you can show your clients what the neighborhood has to offer them.

     
     

📈 Pricing & Promotions

1. Competitive Pricing

   • Use dynamic pricing tools (like Beyond, PriceLabs, or Wheelhouse) to stay competitive without underselling.

     
     

2. Special Offers

   • Discounts for longer stays, weekday bookings, or returning guests can incentivize repeat business.